Should Your Design Firm Use WordPress as your platform?

I can’t even begin to tell you how many times I’ve gone on micro-outsourcing platforms like Fiverr and looked for a designer only to find out that they’re using WordPress. Now, don’t get me wrong. I wasn’t disappointed at all to find this out.

WordPress, after all, is the de facto publishing platform on the Internet. It seems that everybody and his brother are using WordPress, and this is all for a good reason. WordPress is very easy to use. WordPress is very intuitive and there really are no surprises around the corner, not like the ones you would get if you use a less popular CMS.

With that said, please understand that there are certain considerations to keep in mind if you are going to be using WordPress as your default design platform. While it doesn’t take a rocket scientist to figure out that WordPress makes the whole design process easy, it also tends to limit the options of the person you’re selling the website to.

If they’re looking for a truly customized experience with a customized set of functionalities, operating within the WordPress environment actually may create bottlenecks in the future. You might not be able to see these issues now while the website is operating at a fairly low scale; however, once the website starts getting a lot of traffic, that’s when the complications arise. That’s when the limitations of the WordPress platform may reach a critical level.

Before that time comes, however, WordPress is an amazing choice of design platform. This is especially true if you are sure that your customers are really not going to get all that much traffic or their traffic would have very simple demands on the resources of the CMS. If your situation is the latter, then, by all means, use WordPress as your design firm’s default design platform. It really is amazing because you only need to install WordPress as a platform and then you just come up with the skin or surface appearance or distinction of your website.

The best part is WordPress is coded in such a way that there is a nice dividing line between the theme and the functionality. The theme can be coded separately. You can switch different themes and it has absolutely no effect on the core functionality of the CMS.

Another great reason why your design firm should use WordPress as your de facto design platform is its after-service support. You’re going to have to provide great after-service support if you want your business to thrive. You know that already. Well, if you are using a custom-designed CMS, you probably don’t need me to remind you how big of a headache that could be especially if the original programmer of that monstrosity somehow disappeared.

You won’t have this problem with WordPress. WordPress documentation is, after all, open source. You only need to go to WordPress.org to get the right information in front of your eyeballs so you can solve a problem. Regardless of how arcane the tweaks you apply to your WordPress installation, you can find the necessary support information on its main website.

Finally, you should consider using WordPress as your de facto workhorse because of its global relevance. There is no stigma attached to the WordPress brand. If anything, being known as a WordPress theme shop or a customizer enables you to benefit from the brand credibility and authority WordPress brings to the table.